The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way...(展开全部)

帕特里克·赛里姆·阿蒂亚（Patrick Selim Atiyah），曾任英国牛津大学法学院讲席教授，英国国家学术院（British Academy）院士，在合同法、侵权法和货物买卖法等领域享有极高的学术声誉。他编著了本书第1版（1957年）至第8版（1990年）。 约翰·诺曼·亚当斯（John Norman Adams），曾任英国谢菲尔德大学法学院讲席教授，英国文学和艺术版权协会主席，在合同法、知识产权法和货物买卖法等领域享有极高的学术声誉。他接替阿蒂亚编著了本书第9版（1995年）至第12版（2010年）。 克里斯蒂安·特威格-福莱斯纳（Christian Twigg-Flesner），现任英国华威大学法学院讲席教授，奥地利维也纳大学欧盟法研究中心理事，曾任英国赫尔大学法学院教授，主要研究领域为国际商法、英国商法、消费者保护法和合同法。他接替亚当...(展开全部)

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxur...(展开全部)

"The Cult of the Luxury Brand" is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market...(展开全部)

Product Description This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. Review Praise...(展开全部)

Luxury Fashion Branding - Trends, Tactics, Techniques, is the groundbreaking pioneer text that addresses the business of luxury from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing its origins, analysing its current state, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-bu...(展开全部)

This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that have done less well, so that t...(展开全部)

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-w...(展开全部)

Why do we acquire the things we do? Behind this apparently ingenuous question are several answers, some straightforward and others more interesting. To feed ourselves, might be the first response, for we can easily see that we expend much energy in the quest for food. Clothing and shelter as well would seem to constitute our basic needs. Yet we quickly see that even in the Gard...(展开全部)

在线阅读本书 A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand managemen...(展开全部)